Understanding Social Media

Understanding Social Media

What is social media? the term social media is much more and widespread, than the tweets and status. The term can be divided in two words, social + media. Being social refers to communicating, sharing and exchanging information, ideas, opinion as an ongoing process. Media refers to any channel through with it can be facilitated. So together we can say that social media refers to sharing information of any sort, on a real-time basis, through various channels like forums, social media websites, blogs, discussion boards etc.

Technical advancement, coupled with its availability to masses, has made social media an important channel for all types of business today.   It is no more limited to only sharing status, or pictures, but it has turned out to show huge potential for brand positioning and brand loyalty.

Types of social media. Following are 3 types of social media that will help you get a deep insight into the social media world.


Social networks:

This includes websites like, Facebook, Twitter, Instagram, LinkedIn etc. They consist of users coming from various age groups, ethnicity, income background etc. The users based on their taste and preferences, use these platforms to connect to companies and people all over the world. Though the number of users is large, this communication tends to be volatile, and pretty short in terms of duration and content. For this sort of media, the company has put new content on frequent intervals to make the user come back to them.  Owing to the need of replenishing the content frequently, this sort of media is the best for entertainment industry, food industry, apparel etc.


Thought leaders:

This includes blogs, e newsletters. Most of the organisations who want to carve a niche have realised that blogs are a very powerful tool and influence the decision making of consumer to a great extent. There are around 18 million blogs today on every possible topic.  The largest blog gets around 46 million users a month, and around 68% people on the internet read blogs every month. The main reason blogging is such a powerful tool, is because it doesn’t look like advertising, even if it may actually be so.  For e.g., if you are a fashion apparel retailer, and you have a blog. You could write on how they can style for the upcoming season, or an upcoming occasion. Rather than push, it is an effective pull strategy, that brings audience to your website, because you have some information on your portal that is useful to them.


Video sites:

Our brain retains more information when it sees things in images, than text. Popular websites like YouTube have been ranked only second to google in terms of popularity. Around sixty hours of video content is being uploaded every minute. It has won as an effective channel as it helps convey information quickly, is more engaging, easily understood and remembered.


Social media which was once thought of as a separate secondary channel of marketing, is gaining huge importance because of its speed and flexibility. It helps the customers feels important and that organisation does care to communicate with customers on a regular basis. It is a great tool, for brand positioning and creating brand loyalty within customers. According to a popular research, a person relies the most on the reviews on the internet and opinion of of friends and family, than relying on the advertisement that the companies spend millions on. Social media has established itself permanently in the marketing field. Companies are soon realising that when social media is combined with other channels of marketing, it can serve as the most powerful tool.

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